Sell your wine in Denmark

Your Gateway to the Danish Wine Market

VildMedVin - Denmark's Leading Wine Retailer with 25+ Years of Excellence

Denmark represents one of Europe's most sophisticated and lucrative wine markets, offering exceptional opportunities for international wine producers seeking a strategic Nordic entry point.

Why Denmark? A Market Overview

Denmark represents one of Europe's most sophisticated and lucrative wine markets, offering exceptional opportunities for international wine producers seeking a strategic Nordic entry point.

  • 36L: Per capita annual consumption - one of Europe's highest

  • $787M: Total wine import value (2024)

  • 15th: Global ranking as wine importer

  • 5.7M: Population with strong purchasing power

Market Intelligence: Danish consumers are exceptionally knowledgeable about wine, willing to explore new varieties, and seek quality at every price point. The market shows consistent growth with increasing demand for both premium wines and value selections.

About VildMedVin

Founded in 2007 by childhood friends and wine enthusiasts Peter Pedersen and former professional handball player Thomas Pedersen, VildMedVin has grown from a single shop in Enghaven to become one of Denmark's most respected wine retailers.

Our Foundation

More than 25 years of combined experience in the Danish wine industry has taught us what works. We understand the Danish consumer, the market dynamics, and how to position wines for success. From our headquarters in Holstebro, we operate a sophisticated network of retail locations and a leading e-commerce platform that reaches customers throughout Denmark.

Our Philosophy

VildMedVin is more than just a wine shop - it's a feeling. We're passionate about great wine, specialty beers, premium spirits, and quality products. We believe the personal service and expertise you'd expect from your local wine merchant should also be available online. Whether customers visit our physical stores or order through our webshop, they experience the same exceptional service and professional guidance.

Why Choose VildMedVin as Your Danish Partner?

  • Multi-Channel Distribution: We reach customers through multiple touchpoints: retail stores nationwide, a leading e-commerce platform, B2B partnerships, and HoReCa (hotels, restaurants, cafés) channels. Your wines gain maximum market exposure.

  • Proven Track Record: With more than 25 years in the industry, we've successfully launched hundreds of wines in the Danish market. We understand what resonates with Danish consumers and how to position products for success.

  • Complete Portfolio Range: From value wines to high-end selections, we handle the full spectrum. Our experience spans from everyday drinking wines to premium collectors' bottles, ensuring we can effectively market wines at any price point.

  • Sommelier-Curated Selection: Our professional sommeliers carefully evaluate and select every wine in our portfolio. Your products will be represented by true wine experts who understand terroir, vinification, and how to communicate your story to Danish consumers.

  • Leading Digital Platform: Our state-of-the-art webshop is one of Denmark's most sophisticated wine e-commerce platforms, offering seamless user experience, detailed product information, and efficient logistics. Your wines reach customers throughout Denmark with next-day delivery.

  • Exceptional Customer Service: We're renowned for outstanding customer service. Our knowledgeable staff provides expert guidance, builds lasting relationships, and creates loyal customers who return again and again - meaning sustained sales for your wines.

  • Beautiful Retail Presence: Our well-maintained stores provide excellent product visibility and create premium shopping experiences. Your wines are displayed professionally in environments that attract serious wine enthusiasts.

  • HoReCa Expertise: We supply wines to restaurants, wine bars, and hotels throughout Denmark. This provides additional revenue streams and builds brand awareness among influential consumers and industry professionals.

Our Commitment to Your Success

When you partner with VildMedVin, you gain more than a distributor - you gain a committed partner invested in your success in the Danish market. We offer:

  • Market Intelligence: Deep understanding of Danish consumer preferences and market trends

  • Professional Representation: Your wines presented by trained sommeliers and wine experts

  • Integrated Marketing: Promotion through our physical stores, webshop, social media, newsletters, and events

  • Efficient Operations: Streamlined logistics, inventory management, and distribution throughout Denmark

  • Transparent Communication: Regular updates on sales performance and market feedback

  • Long-term Partnership: We build lasting relationships, not transactional arrangements

Our Promise: We guarantee the lowest prices in Denmark, ensuring your wines remain competitive while maintaining the quality positioning they deserve. Combined with our exceptional service and expertise, this creates the perfect foundation for market success.

The Danish Opportunity

Denmark offers unique advantages for wine producers:

  • Sophisticated, knowledgeable consumers who appreciate quality wines

  • Strong economic fundamentals ensuring consistent purchasing power

  • Growing interest in diverse wine regions and styles

  • Openness to both traditional and emerging wine regions

  • Premium wine segment showing particular strength

  • High per-capita wine consumption compared to global averages

  • Strategic Nordic location providing potential regional expansion opportunities

Ready to Enter the Danish Market?

Let's discuss how VildMedVin can become your trusted partner in Denmark.

 

Contakt: info@vildmedvin.dk